Quick Tips for Exhibitors

1. Book your stand early

You will have a choice of stands, time for planning and may be eligible for an early booking discount

Establish your budget and how much space you ideally require to display your products/services
Select a stand with high traffic flow eg near the entrance, adjacent to cafe, or on a corner.

2. Consider Stand Design

If the budget allows, use the professional help and experienced staff available at Exhibition Hire to design a custom stand to maximise your impact and success, or select from our range of cost effective stand packages
If the budget is limited, consider a stand upgrade, changing your walls or flooring to set your stand apart from the others
Visitors need to know in a glance what you do, ensure your product is the most obvious feature, keep your message clear and simple,
Don’t over fill your stand, generally half your floor space should be free for visitors
Consider graphics, large, bold, and simple; use Exhibition Hire’s designers to create custom graphics for light boxes or banners to get your message across and have them delivered and installed on your stand
Consider using AV to add colour and movement, Exhibition Hire have a range of products available

3. Ordering Requirements

Return all information requests and orders as early as possible to avoid unnecessary stress, missing out on your preferred stock, delays in setting up your stand and late fees
If you have lost your forms or need another copy, download them from this site
Read our Frequently Asked Questions (FAQ’s) which answers the most commonly asked questions. Talk to our support staff if you are not sure, need clarification or ideas
Take copies of all your documentation to the show during move in to avoid any confusion over what has been ordered

4. Promote your participation and follow up

Send out letters to all of your current and potential clients to let them know you will be at the show
Consider show promotions, sample giveaways, competitions, hospitality, or launch a new product
Brief your best staff on goals and targets and roster in 4 hour cycles
Be active in searching for qualified buyers at the show and record their details
After the show follow up on all leads, deliver on promised activity, track results

Exhibition Jargon

Application: The form you need to complete to apply for an exhibition stand. Once accepted by the organiser the application normally becomes your contract.

Corinthian: A form of exhibition walling made up of wood panels covered in velcro-compatible fabric. Has the advantage of providing a flat and durable surface

Custom Stand: A unique stand in an exhibition which has been designed and built specifically for an individual exhibitor

Floorplan: The layout of an exhibition or event showing all the stands and major venue features

Late Fee: A fee applied to the exhibitor when they place orders with suppliers after the due date for the exhibition

Loading Dock: The area normally located at the back of the venue where goods may be unloaded and brought into the venue. Normally there is a wait during peak times. Forklift services or trolley hire may be available for a small charge. Check with the organiser.

Manual: Most organisers issue an Exhibitor Manual to each exhibitor once they have contracted to an event. The manual will generally include an information section, checklists, order forms and catalogues for additional services

Octanorm: An internationally recognised modular construction system for exhibition stands. Comprised of eight sided poles, flat panels and other accessories for flexible yet affordable stand design.

Organiser: A company who puts events together. Some organisers own the events they run while others organise events on behalf of industry associations.

Registration: The process of collecting visitor details before they enter the show. Common at trade shows but not public exhibitions

Rigging: The process of hanging lights or banners from the ceiling of a venue. Generally allowed above your own stand at an additional cost.

Shell scheme: Exhibition Space supplied with a basic stand. Often includes carpet, walls, lighting and a name board or fascia. Sometimes includes a power point but not always.

Space only: Exhibition stand supplied as bare floor-space, used in conjunction with a custom stand builder such as Exhibition Hire to design and build a stand specific to the exhibitors’ requirements.

Supplier: A company who provides services to the exhibition industry. Exhibition Hire is a major supplier of shell scheme, furniture, custom stands, signage, AV, electrics & lighting

Tracker: Refers to a machine which scans visitor name-badges and prints to an address label or floppy disk. Normally available for hire at larger trade shows

Venue: The building where events are staged